Bay Central, Place Branding
Enhancing residential and recreational spaces through public art.
Introduction
The Bay Central precinct at Woolooware Bay comprises a new mixed use town centre.
The place branding and public art are designed to diversify the precinct and enhance the user experience.
Project
Bay Central, Place Branding
Client
Novm
Date
2014 - Ongoing
Location
Woolooware, NSW
GFA
58,006 sqm
Apartments
255
Indigenous Country
Gweagal & Dharawal
The design story for the place branding and feature ceiling of Bay Central is centred around the high-end waterfront living of the precinct, with a fresh urban approach, and the theme of ‘The Good Life’ continued through the architecture and interior design.
The feature ceiling is located at the main arrival point to the retail plaza. This increases user engagement and creates a point of gathering within the precinct.
Inspiration for the feature ceiling is drawn from the natural world. The panelled ceiling resembles the formations of water, with a circular whirling motion that creates a dynamic public artwork.
This further symbolises the magical reflection of human movement at the main intersection of the plaza.
“The captivating ceiling design, inspired by the flow of the Georges River, was crafted to create a dynamic focal point and elevate the visitor experience.”
Aniss Adler
