Bay Central, Place Branding
Enhancing residential and recreational spaces through public art.
Introduction
The Bay Central precinct at Woolooware Bay comprises a new mixed use town centre.
The place branding and public art are proposed to diversify the precinct and enhance the user experience.
Project
Bay Central, Place Branding
Client
Aoyuan International
Date
2014 - Ongoing
Location
Woolooware, NSW
GFA
58,006 sqm
Apartments
255
Indigenous Country
Gweagal & Dharawal
The Bay Central precinct at Woolooware Bay comprises a new mixed use town centre. The proposal includes a new retail centre, refurbishment of the existing Leagues Club, a hotel and apartments.
The design story for the place branding and feature ceiling is centred around the high-end waterfront living, with a fresh urban approach, and the theme of ‘The Good Life’ continued through the architecture and interior design.
Extruding forms inspired by the Bay Central branding, create a distinct environmental identity. Continuing the branded journey throughout the built environment.
The feature ceiling is proposed to be located at the main arrival point to the retail plaza. This would increase user engagement and create a point of gathering within the precinct.
Inspiration for the feature ceiling is drawn from the natural world. The panelled ceiling resembling the mass fluid with a whirling and circular motion creates a dynamic artwork that reflects the water formations and geometry of water.
Inspiration
Inspiration for the feature ceiling is drawn from the natural world.
The panelled ceiling resembling the mass fluid with a whirling and circular motion creates a dynamic artwork that reflects the water formations and geometry of water.
This further symbolises the magical reflection of human movement at the main intersection of the plaza.
