Western Sydney Conference Centre, Branding
A strong brand identity for a world-class entertainment destination.
Introduction
We were tasked with developing a distinctive brand identity for Penrith's new state-of-the-art facility - the Western Sydney Conference Centre and adjoining Warami Community Centre.
Project
Western Sydney Conference Centre, Branding
Client
Panthers Group
Date
2023
Site area
18,463 sqm
Location
Penrith, NSW
Indigenous Country
Mulgoa - Dharug Nation
GFA
27,697 sqm
Use
Conference Centre, Community Centre, Hotel & Hospitality
The Western Sydney Conference Centre (WSCC) highlights and enhances Panther's reputation and commitment to providing a new state-of-the-art entertainment & hospitality destination.
TURNER was responsible for creating the brand identity and guidelines for both the Conference Centre and the Warami Community Centre. The branding has been specifically designed to represent the new development, as a reflection of its purpose, ambitions and opportunities.
The WSCC branding is inspired by the unique architectural form of the Centre, and aligned with the Nepean River and Blue Mountains inspired colour palette. Warami was designed as an extension of this brand, maintaining a cohesive visual identity, with a complementary colour palette and imagery.
The final output for each, was a brand guideline consisting of rules regarding the logo, colour palette, typography, graphic devices, and brand implementation to assist the WSCC team in designing consistent communications and marketing.
“It was important to develop distinct identities for the two facilities; whilst ensuring they can work together harmoniously.”
Aniss Adler
