Introduction
The place branding of Meridian echoes the architectural form, inspired by the contours of the site, and the fluid lines of the surrounding water and parks.
Project
Meridian, Place Branding
Client
Barings Real Estate Australia
Date
2018 - Ongoing
Location
Miranda, NSW
GFA
8,956 sqm
Apartments
102
Indigenous Country
Gweagal & Dharawal
Meridian blends private and essential worker housing into a precinct that gives back to the wider community in the increasingly popular Sydney suburb of Miranda.
The development is designed with a holistic approach, from the built form, the landscaping and through to the place branding. The curvaceous lines commence at the point of arrival in the two lobbies and extend throughout the building.
Bespoke designs for the building addresses, lobby wall feature, lobby ID's, apartment numbers and environmental graphics, combined with strategic lighting create an elevated environment.
The forms respond to the contours of the site, and the fluid lines of the surrounding natural environment. This fluidity can be seen across all elements of the place branding. The colours are chosen from a classic monochromatic palette of white and dark greys, that bring a sense of calmness and sophistication to the composition.