AMG Sydney

A unique vehicle gallery and workshop celebrating high performance vehicles.

Introduction

AMG Sydney is sequential experience of high performance vehicles and unfolding spaces, located at the entrance to Sydney Airport.

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Project
AMG Sydney

Client
Star Auto Group (Australia) Pty Ltd

Date
2017

Site area
3,100 sqm

Location
Mascot, NSW

GFA
1,550 sqm

Indigenous Country
Gweagal, Bidjigal & Gadigal

Situated in a highly visible site at the entry to Sydney Airport, the 2-storey AMG building is unlike your typical glass-walled car showroom.

From the outside, this presents as a mysterious 'black box' with a single car on display.

Inside, a series of sequential gallery spaces highlight each vehicle individually and encourage visitors to explore the spaces within.

The space includes a vehicle gallery, office and lounge on the lower level and second gallery, bar, amenities and offices on the upper floor.

The interior is designed to heighten the customer experience. Discrete lounge and private spaces are located along the customer journey, suitable for negotiation, talks and meetings.

Inspiration

The interior finishes are raw and evocative of the racing circuit, creating a unique and beguiling customer experience.

Each car is presented as if on a stage with theatrical lighting and bespoke technology.

The lower gallery connects through to the workshop so that enthusiasts can appreciate both the magnificent external lines of the cars, as well as the engines and technology within.

A unique, sequential experience of high performance vehicles and unfolding spaces.