Experiential Design
Developers who design ‘experiences’ reap rewards.
Banks and other major corporations have long used designers to create the ultimate customer experience, acknowledging that physical space is the biggest influencer on human behaviour.
Now those customers are looking to the design of their shopping and apartment precincts to create that same seamless and personalised experience.
So how can developers create places even more acutely tailored to their visitors and residents? Aniss Adler explains how using Experiential Design is the answer.
She explains that thoughtfully designing a person’s experience within a space can elicit feelings and memories. It can even induce certain behaviours desired by a developer or brand (like spending, which can be a by-product of retail spaces successfully activated through Experiential Design).
Creating optimistic spaces
We want to live in spaces that are thoughtfully designed and built to promote a positive future.
Aniss and her team work on everything from lighting design, wayfinding and place branding, through to public art strategy and creation. The seamless integration of design features within a space is what sets Experiential Design apart from other built environment services.
“Initially, some of our developer clients were perhaps a little sceptical, or it wasn’t something they’d thought about. Now, those same clients insist my team sits in on every meeting from a project’s inception. Utilising Experiential Design on a mixed-use, residential or commercial development early on can have a big impact on the project’s success and the way people interact with and experience a place. This leads to increased demand for the ‘product’ (an apartment or retail tenancies for example).”
Influencing behaviour through design has positive effects on society at large. For example, a well-designed shopping precinct that employs Experiential Design can improve foot traffic for retailers, increase safety and decrease crime through the strategic placement of lighting and wayfinding.
“People’s expectations of design have changed. We all want to live in places that are designed well for us and for our families. Our goal is to create what I call ‘optimistic spaces’ – spaces that are thoughtfully designed and built to promote a positive future.”
The captivating ceiling design was crafted to create a dynamic focal point and elevate the visitor experience of Bay Central.
The Green Trail at Santa Sophia is a tool to teach sustainable design principles to the students throughout the school environment.
The fluid, ribbon-like form of Nepean Looking Glass public artwork, brings a droplet of the Nepean River into the lobby of the Pullman Sydney Penrith.
The branding for the Western Sydney Conference Centre and the adjoining Warami Community Centre has been specifically designed to represent the new world-class entertainment and hospitality destination.
Located within the Greenland Centre in the heart of the CBD, City of Sydney's Creative Hub offers innovative creative facilities to Sydney's budding arts community. Turner designed the wayfinding system for the Hub.
